Safavieh is a leading manufacturer and importer of fine rugs. Established in 1914 in the capital of Persian weaving masters, three generations of knowledge and experience are behind Safavieh's award winning collections. In the United States since 1978, Safavieh has been a pioneer in the creation of high quality handmade rugs, a trend that revolutionized the rug business in America. Safavieh's collections range from the finest antique reproductions, to the most fashion forward contemporary rugs. A seven-time award winner of the America's Magnificent Carpets Award, Safavieh has been recognized as the world's most innovative and fashion-forward manufacturer of both hand-made and machine-made rugs.